Atopic dermatitis (also known as atopic eczema) is the most common type of eczema.1 The most obvious sign of atopic dermatitis is when the skin becomes inflamed leading to red, dry, itchy skin that can appear on any part of the body but often presents on creases of the elbows or behind the knees.1

Atopic dermatitis is a disease caused by an overreaction of the immune system, the body’s natural defence system.2 Understanding what happens on the inside may help to better manage the symptoms of atopic dermatitis. Watch the video to learn more.


In the UK, approximately, 1.5 million (3%) of adults have atopic dermatitis, affecting men and women equally.3,4,5 One can develop atopic dermatitis at any age however, atopic dermatitis frequently presents during infancy or childhood. If a family member suffers with atopic dermatitis, an individual is more likely to develop the condition.3 Atopic dermatitis is a chronic condition, which means it can be a life-long disease.6

Atopic dermatitis is more than just a skin condition. It can affect someone’s sleep, ability to concentrate, personal relationships and confidence to socialise.7,8,9,10 People who have moderate or severe atopic dermatitis can also experience symptoms of anxiety and depression due to their disease.11 Find out more about the impact of atopic dermatitis.


From stress to food intolerance, atopic dermatitis can flare due to a wide variety of triggers however, a trigger that affects one person may have no effect on another. As a result of this, it is important to track when you have a flare-up, allowing you to begin to identify what the key triggers may be for your atopic dermatitis. Such tracking can be done with EZtrack. When experiencing a flare, EZtrack allows you to take images of your skin as well as answer simple questions, including what potential triggers may have contributed to this flare. These reports can be shared with your healthcare professional and will ultimately allow you to take control of your atopic dermatitis.