“Eczema isn’t a one-size-fits-all condition, and therefore doesn’t have a one-size-fits-all solution. We’ve all tried different routes, creams, treatments etc. and no one thing works for everyone - otherwise we’d all be using it!”

There is a plethora of practical and medical advice that can be obtained online, finding what works for you can be difficult, and sometimes it is necessary to trial a number of options and revisit your healthcare professional. Make sure you have an honest conversation with your healthcare professional about realistic expectations.

Eczema is a very personal experience and you need to keep in touch with your healthcare professional. It’s important to remember that there’s not a ‘one size fits all’ approach to eczema.

Goal-setting guide

Goal setting is a great way to start thinking beyond your day-to-day and identifying ways of reducing the impact atopic dermatitis has on your life.

This guide can help you communicate how atopic dermatitis is affecting you and help you to work together with a dermatologist on a long-term plan focused on better management.

Goal-setting guide


  1. Let yourself be led by what your body responds to – not every treatment will work for you. Equally, it’s important not to give up straight away – some treatments might take a while to show their true impact.
  2. For some people they find they have to moisturise multiple times a day, but for others it’s just once a day. Some people also decide not to moisturise at all when their skin is irritated. Don’t feel guilty about what you decide is best for your skin.
  3. Choose clothing that works for you, be it light and airy or tightly fitted.
  4. Try and try again – if you’re treatment isn’t working, go back to your healthcare professional to see what alternatives are available.
  5. Make your own rules – whatever makes you comfortable.